Directing and executing the new credit card brand from the ground up. Responsible for creative concepting, photography art direction, the brand style guide, partner brand relationships, and a high volume of assets for all marketing channels including print and digital.

I was lucky enough to manage and design for all catalog channels at Wayfair for four years. You could say it was my baby.

We worked on a variety of catalog lanes including, massive guidebooks, editorial seasonals, and informative category-specific sends. We captured customers throughout the funnel from inspiration to conversion with an easy-to-navigate book structure and with compelling brand proof points woven throughout.

I was involved in every step, from the overarching theme, spread-level concepts, designing layouts, photography execution, and graphics to testing.

I led the Wayfair direct mail design team for almost five years and had the opportunity to work on hundreds of mailers. We worked on solo, shared, and partner mailers while establishing cohesive print standards.

I had the opportunity to drive creative concepting and work closely with cross-functional partners to develop the channels roadmap strategy. This program was largely successful and was Wayfair's most efficient acquisition marketing channel.

I was previously part of the Wayfair promotions team, having had the opportunity to concept and execute on a variety of digital marketing assets. We worked on the homepage, sale landing pages, email, display ads, social media, and direct mail.

Various projects from my design apprenticeship at Reebok on the UFC team. This includes repeating all-over-patterns and placed graphics for UFC, Reebok Combat, and athlete collaborations.

A GMO labeling campaign created in association with LabelGMOs.org. An informative booklet containing numerous facts about how GMOs impact our food system and health, as well as an email campaign reminding readers to vote.

A process book for a collection of nature-inspired patterns I created– covering everything from initial inspiration to final swatches.

Just for fun– a terrifying glimpse into the depths of my mind.